The opportunity
Key features

Engage fans
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Real‑time “Fan Pulse” surveys and sentiment‑driven venue navigation.
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Gamified loyalty programs with exclusive content and rewards.
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A dedicated digital clubhouse for fans to connect and contribute.
Prove sponsor ROI
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Advanced analytics link brand activations directly to fan sentiment and behaviours.
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Sponsors can trigger real‑time offers and messages based on crowd emotion and game events.
Powering the smart venue
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Integrates with signage, POS and ticketing to make stadiums responsive.
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Optimises crowd flow, in‑venue spend and overall experience.
The solution
Sentiva Sports is an integrated, AI‑powered ecosystem that serves as the central nervous system for the modern sports and entertainment organisation.
It captures and analyses real‑time sentiment from fans, employees, corporate members and sponsors.
Closing the emotional data gap
This continuous flow of emotional data fuels a suite of specialised AI Agents that:
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Deliver hyper‑personalised fan experiences.
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Provide a proactive, confidential system to enhance organisational health.
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Equip sponsors with clear, measurable activation and ROI.
The platform closes the emotional data gap, turning sentiment into strategic foresight.


The challenge
In today’s hyper‑competitive attention economy, traditional engagement models are no longer enough.
Sporting and entertainment organisations face:
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A data gap—rich in transactions but blind to how people feel.
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Rising pressure to prove return on investment for major sponsorships.
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The need to proactively support athletes, staff and high‑performance teams.
Without real‑time emotional insight, valuable opportunities are missed, risks grow, and the culture suffers.
The future of fan, partner and sponsor engagement.
Sentiva Sports introduces a revolutionary platform designed to build emotionally intelligent sporting organisations, major events and entertainment venues. We transform the powerful yet often hidden asset of fan, partner and sponsor sentiment into a measurable, strategic driver of engagement, loyalty and commercial success.


Sentiva Sports
Building emotionally intelligent events, sporting organisations and venues.